Tools: Audition, After Effects, Premiere, Photoshop
Role: Voice Over, Audio Engineering, Motion Graphics, Editing
Impact: Best Buy and others have adapted live streaming directly on to their retail sites and integrated with their marketing for real time, relevant purchase recommendations.
I got to jump into this project a little late. I ended up move the whole thing into Premiere for easier editing, creating the 'chat' section, recording the VO and editing all of the audio.