Tools: Photoshop, After Effects, Premiere, YouTube
Roles: Design, Editing, Motion Graphics, SEO, Social Management
Impact: a clean, SEO-optimized video host that has generated additional traffic. SaltWorks does not promote their YouTube Channel, but has acquired 200 additional subscribers through sheer visibility.
SaltWorks is a local company here in Woodville, WA whose YouTube page lacked a lot of the back end work required to help people find them. I helped caption some of their initial videos and introduced them to the finest details of YouTube last year.
We created a strategy for the look and feel of the channel. Things like titling, SEO keywords, description templates, captioning, and thumbnails. We created a plan for organization and clean distribution of content.