Tools: Photoshop, After Effects, Premiere, YouTube
Roles: Design, Editing, Motion Graphics, SEO, Social Management
Impact: Clean, SEO-optimized video hosting generating additional traffic
SaltWorks is a local company here in Woodville, WA whose YouTube page lacked a lot of the love required to help people find them. I helped caption some of their initial videos and introduced them to the finest details of YouTube last year.
We created a strategy for the look and feel of the channel. Things like titling, SEO keywords, description templates, captioning, and thumbnails. We created a plan for organization and clean distribution of content.
It's important to know where your content is going and how it's getting there. I learned a lot getting to build an official channel from the ground up and became more comfortable being responsible for content from concept through to delivery.